Healthy Beginnings

European baby formulas

Fast & free shipping, direct from farms across Europe. Every order leaves our EU warehouse within 24 hours.

Excellent 4.9 on Trustpilot
3,984 verified reviews
1–6 day delivery
Priority mail from Europe
EU Certified Organic
No added sugar, soy or GMOs
European baby formula tins

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Why Should You Shop With Us?

The standards behind every can we ship.

Free & Fast Delivery

Free & Fast Delivery

All orders above $190 are shipped for free.

Fresh Formula Guarantee

Fresh Formula Guarantee

We work hard to get you the freshest available formulas.

5-Star Customer Service

5-Star Customer Service

We're here to help manage any concerns along the way.

No Colors, Sugar, & Soy

No Colors, Sugar, & Soy

Hand-picked formulas that are healthy and nutritious.

From Farms To You

From Farms To You

We stock HiPP, Holle, & Lebenswert formulas.

Long Shelf Life

Long Shelf Life

All our formulas are fresh and brand-new stock.

Trustpilot · Excellent 4.9 · 3,984 verified reviews

Happy Parents With Happy Babies

Georgie S.
Megi K.
Hannah C.
Yuliya K.
Verified
Andrew Katson, 4 days ago
It was real and easy to order

It was easy to setup, the product was real and was easy customer service

Verified
Alexandria Oates, 4 days ago
Very happy and informed customer!

Very informative site to help make the right choice of formula for my baby. We used this site for my last baby and the HIPP formula was perfect. We loved it so much that I actually bought it just in case for my baby due in October although I plan on breastfeeding. Great communication and customer service and much better options than the typical US formulas. Delivery was as expected and even a little faster. No complaints!

Verified
Anahit Khnkoyan, 5 days ago
i love how fast and efficient orgnaic life start is, my order arrived very fast, and was extremely well packaged. I’ll be ordering again!

i love how fast and efficient orgnaic life start is, my order arrived very fast, and was extremely well packaged. I’ll be ordering again!

Verified
Hai Cao, 5 days ago
The product is very awesome and excellent my nephew has been using every since he is a child until now I would honestly recommend for all mom and dad out there who are interested in it because the product are bring very much special nutrients and organic best for baby who are interested in organic best excellent products and taste for all baby I would stand by the brand and honestly respect fully of with my experience of the way I has feel and been with this product every since my nephew was born and and I chose this product for him I had nothing bad to say about this product but the best thing and awesome stuff it realize amazing i have asked others people and they have complained their said the product is to expensive but what do they know about it hello they are expensive because it good and it the best kind there is and it very hard to get it.

The product is very awesome and excellent my nephew has been using every since he is a child until now I would honestly recommend for all mom and dad out there who are interested in it because the product are bring very much special nutrients and organic best for baby who are interested in organic best excellent products and taste for all baby I would stand by the brand and honestly respect fully of with my experience of the way I has feel and been with this product every since my nephew was born and and I chose this product for him I had nothing bad to say about this product but the best thing and awesome stuff it realize amazing i have asked others people and they have complained their said the product is to expensive but what do they know about it hello they are expensive because it good and it the best kind there is and it very hard to get it.

Fast & Free Shipping On Orders Above $190

Every order ships priority from our European warehouse — most arrive in the US within 1–6 business days.

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Learn about European formulas

Guides To European Formulas

Written by our nutrition team and reviewed by pediatric professionals.

Browse all guides →

Kendamil Toddler Formula: Complete Guide for Ages 12 Months and Up

Kendamil Toddler Formula (Stage 3) is built specifically for 12+ months. It has higher levels of iron and vitamin D, and adjusted...

Kendamil Comfort Formula: When to Use It & How It Compares to HiPP Comfort

Kendamil Comfort is in stock through Organic Life Start and via UK-based Kendamil retail. It’s designed for babies with gas, colic, fussiness,...

Is Kendamil a Good Formula? Honest Review from a Stocking Retailer

Yes, Kendamil is a good formula that has a genuinely positive answer for most families: whole milk, palm-oil-free, dual EU + British...

Organic Life Start answers

What makes a good baby formula?

Seven things our nutrition team checks before a formula ever reaches our shelves.

Trustpilot TrustScore 4.93,984 reviews